Campaign for FanDuel Casino

FanDuel Rewards Club

To launch FanDuel's new Rewards Club, we built an IYKYK campaign — hinting at the club without ever naming it. Because legally, we couldn't.

Screenshot 2026-06-12 at 4.27.14 PM.png
Screenshot 2026-06-12 at 4.27.06 PM.png
Screenshot 2026-06-12 at 4.27.18 PM.png
Screenshot 2026-06-12 at 4.27.42 PM.png
Screenshot 2026-06-12 at 4.27.31 PM.png
Screenshot 2026-06-12 at 4.27.26 PM.png
Screenshot 2026-06-15 at 1.44.18 PM.png
Screenshot 2026-06-15 at 1.44.14 PM.png
Screenshot 2026-06-15 at 1.44.37 PM.png
Screenshot 2026-06-15 at 1.44.25 PM.png

Team
Copywriter | Nate Houseley
ACD | Tim Glenn
CD | Scott Lew